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Designing Your Ad


How you design your ad can have a major impact on its impact on readers. If you would like help designing your ad, please contact us at business@tuftsdaily.com. If you plan to design your own ad, please visit our rates and specifications page. Below, we've listed some general tips on how to approach your ad design.


Picking an Ad Size


The Daily offers ads at various sizes, listed here. In general, the larger your ad, the more likely it is to get noticed. However, with a strong design, any ad size can capture readers' attention.


Many advertisers have fliers or posters already designed for their events or services. If you would like to use your flyer as an ad in the Daily, the information below may help you choose an appropriate ad size.


Flyer Type: Converts to:
8 1/2'' X 11'' Vertical 1/4 Page, Full Page
8 1/2'' X 11'' Horizontal 1/2 Page, 1/8 page
Business Card 1/8 Page

Creating Your Ad


The best way to create your ad is by designing it in a publishing or graphics program, such as Adobe Photoshop or Adobe InDesign. However, for more basic ads, Microsoft Word is a simple and adequate choice.


When designing your ad, keep the following tips in mind:


1. The best designs are clean, simple and easy to understand. The more crowded you make your ad, the less likely readers are to understand its point.


2. The ultimate goal of any advertisement is to promote something. You can make your ad funny or creative, but be sure not to do so at the expense of clarity.


3. The Daily will place a thin border around your ad automatically. To make your ad more effective, do not place your own border in the image.


4. Use simple, clear fonts that are easy to read. While varying fonts will make your ad more interesting, be sure to balance this variety with the larger goal of making an understandable ad that conveys a clear message.


4. Do not be afraid of white space. Proper use of white space can help to emphasize the important parts of your ads: its graphics and text.

  • Faculty approves American Sign Language for Part I of foreign language requirement

      Tufts faculty members on May 8 officially passed a proposal allowing School of Arts and Sciences students to count American Sign Language (ASL) courses toward Part I of the foreign language requirement. Over 150 students signed an online petition in support of the initiative before the faculty meeting earlier this month.

  • Primary Source loses TCU recognition

    Jenna Buckle

      The Tufts Community Union (TCU) Judiciary last month derecognized the Primary Source due to the conservative publication’s inactivity and low membership this year. The journal has also been reported to the Dean of Student Affairs and the Office for Campus Life for submitting a membership list for re-recognition that contained the names of students uninvolved with the Source, according to Judiciary Chair Adam Sax.

  • Janitors’ union to enter contract negotiations

      The Service Employees International Union (SEIU) on May 21 will renegotiate its contract with UGL Unicco, Tufts’ campus-cleaning contractor, and push for better working conditions for janitors. The current contract began in 2010 and was set to end in 2012 but was extended for one year, according to Tufts Labor Coalition (TLC) member Josephine Herman.

  • Dean Bosworth retires after 12 years at Fletcher

      Fletcher School of Law and Diplomacy dean Stephen Bosworth, a former U.S. Ambassador to South Korea, at the end of the academic school year retired from his position at the Fletcher School after 12 years of service. Admiral James Stavridis, former commander of the United States European Command and supreme allied commander of the North Atlantic Treaty Organization (NATO), will succeed Bosworth as the new dean on July 1.

  • Amanpour talks career, international journalism

      Chief International Correspondent for CNN and Global Affairs Anchor at ABC News Christiane Amanpour discussed her career, modern journalism and the role of women in her field to a crowded Cabot Auditorium on Friday for the 18th annual Edward R. Murrow Forum on Issues in Journalism.

  • Stanford psychologist to deliver commencement address

      Stanford University School of Education Dean Claude Steele will deliver this year’s Commencement speech on May 19, according to Director of Public Relations Kim Thurler.  “We are honored that he will give this year’s commencement address,” Thurler told the Daily in an email.

  • New ID numbers, cards for students in August

      The Department of Public and Environmental Safety will issue new ID cards to returning students before the start of next semester due to a change in the ID numbers used by the new Integrated Student Information System (iSIS). iSIS’ new ID number system uses a different number range, according to Administrative Services Supervisor Louis Galvez III.

  • ResLife to ban RA-resident relationships next year

       A new Office of Residential Life and Learning (ResLife) rule will prohibit Resident Assistants (RAs) from dating residents from the residence halls for which they are responsible starting next year. Though they can date other students who live on campus, (RAs), Academic and Community Engagement (ACE) fellows and academic residential tutors cannot be in an “intimate relationship” with anyone who lives in their building, Director of ResLife Yolanda King told the Daily in an email.

  • TCU approves funding for Tier II club sports

      The Tufts Community Union (TCU) Senate on April 16 signed an agreement to allocate Senate money to Tier II club sports teams for the first time. According to TCU Treasurer Matthew Roy, Tier II sports had not received funding in the past because there were not enough funds available to support both Tier I and Tier II.

  • Interview | Dan Winslow

    ‘My life keeps coming back in circles to Tufts’

        Dan Winslow (LA ’80) wears many hats as one of the Republican contenders in the April 30 primaries for the open United States Senate seat from Massachussetts, current representative in the state legislature, and Tufts alum. After graduating magna cum laude from Tufts with a degree in political science, Winslow attended Boston College Law School.

  • Health plan expands to include gender reassignment surgery

      The university’s student health insurance plan starting next academic year will offer new benefits for transgender students, expanding coverage to include both hormone treatments and gender reassignment surgery. This will make Tufts the 38th college or university in the country to cover hormones and surgeries for transgender students, according to Senior Director of Health and Wellness Services Michelle Bowdler.

  • As ‘justified departure’ policy holds steady, students continue push for repeal

      Months after the evangelical Christian student group Tufts Christian Fellowship (TCF) declined to apply for exemption from the university’s nondiscrimination policy under a new policy created by the Committee on Student Life (CSL) in December, the CSL decision remains in place despite widespread student objection, and student leaders and activists in the Coalition Against Religious Exclusion (CARE) have vowed to continue to oppose it even as another student religious group has begun the process of applying to use the policy.

  • Editorial | Sustained criticism of ‘justified departure’ policy crucial in coming year

      The Committee on Student Life (CSL) policy allowing religious groups to apply through the Chaplaincy for exemption from the university’s nondiscrimination policy confuses and repels the people it is meant to help, baffles the administrators charged with enforcing it, frustrates the Tufts Community Union (TCU) Judiciary asked to comply with it and doesn’t even seem to be entirely clear to the people who were in the room while it was being written.

  • Students call for sexual assault policy reform

        Tufts Action for Sexual Assault Prevention (ASAP) and the Consent Culture Network (CCN) released an online open letter to university administrators on April 29 proposing reforms to the Sexual Harassment and Sexual Misconduct Policies. According to John Kelly, one of the co-writers of “An Open Letter on Policy and Institutional Reform” and a member of both ASAP and CCN, the letter is part of a yearlong endeavor that involved many student contributors.

  • Alcohol Task Force revives push for medical amnesty

        Tufts’ Alcohol Task Force on Wednesday submitted a proposal to a university-wide steering committee to introduce a Good Samaritan policy and a modified medical amnesty policy in response to suggestions provided by the steering committee. Former Tufts Community Union Senate President Wyatt Cadley, a senior, explained that the steering committee brought these policies to the attention of the task force to ensure that students have full incentive to seek medical attention in the case of intoxication.

  • Women's Track and Field | Jumbos win NESCAC title

    Upperclassmen lead Tufts to first win since 1988

     

  • Weekender | Timeflies: From Tufts to the Today Show

    Tufts alumni discuss Timeflies’ meteoric rise to fame

      Electro hip hop dub-something” reads the tag on the homepage of Timeflies’ website. The duo, comprised of Cal Shapiro and Rob Resnick, met at Tufts. In a serendipitous moment, they joined musical forces to form what is now a chart-topping unit. In the music video for their most recent release, “i choose u,” Cal navigates an auto junkyard, pursuing the perfect girl and occasionally getting behind the wheel of a car.

  • D

    Donenfeld seeks improved student-Senate connection, simple solutions

        Joe Donenfeld, a junior, is running for Tufts Community Union (TCU) president on a platform of increased Senate accessibility and transparency that he hopes would enhance campus communication and unity. Donenfeld has been a senator since the fall of his freshman year and was a member of Allocations Board where he chaired Council IV, the group that provides funding to campus religious groups.

  • cm

    Maciejewski touts experience, dedication

      As a candidate for Tufts Community Union (TCU) president, junior Christie Maciejewski brands herself as a strong administrator with a long history of using her position on the Tufts Community Union (TCU) Senate to generate immediate, tangible improvements to student life.

  • t

    Thibodeau supports diversity, increased student input

      Joe Thibodeau, a junior, is running for Tufts Community Union (TCU) president with a plan to create a community that better reflects students’ needs and desires. Thibodeau, who has served on Senate since September of his freshman year, is currently abroad in Madrid but has continued to participate in Senate activities.

  • Falcon Reese | Tongues Tied

    Jackson Belleville for Town Selectman!

        Stop being so literal!” Not exactly the stuff of a terrifying war cry, but my parents flung it at me often enough as a kid for it to sound like one. Why? Because I was what they liked to call “precocious,” which is a politely backhanded way of saying, “really freakin’ annoying.


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