Artsy Jumbo | Alice McDonald Games takes her drawing skills to market
Published: Thursday, February 20, 2014
Updated: Thursday, February 20, 2014 08:02
Alice McDonald Games, a junior, recently designed the website art, logo and brand labeling for Earnest Farms. Cased in Bolton, Mass., the company sells pasture-raised, soy-free and organically-fed chicken eggs and pork. Started just two years ago, Earnest Farms is still new to the local farming scene and relatively small -- guaranteeing that McDonald Games would have creative freedom and a prominent role in developing the image and reputation of the brand.
Though small, Earnest Farms products can be found in at least three Foodies Markets around the greater Boston area or directly from the company itself.
“It’s crazy,” McDonald Games said of going into the store and seeing her design as a label.
In fact, Earnest Farms’ size is something that the logo intentionally emphasizes.
“I think [the owners of the farm] wanted something that looks personal,” McDonald Games said, “I don’t think it would make sense to make it look like a big corporation when the fact that it is so small appeals to a lot of people.”
With a plump rooster and speckled eggs, the logo intentionally conjures old-time imagery, and -- like all of McDonald Games’ artwork -- it is hand drawn.
McDonald Games is not new to the field of visual art. As a child, she took drawing lessons and upon entering college, enrolled in Tufts’ dual degree program with the School of the Museum of Fine Arts, Boston (SMFA). Though she later switched to the School of Arts and Sciences to pursue a degree in International Relations, she continues to draw and maintains a blog, ammgart.tumblr.com, where she posts her work.