In the time of the digital information age, Web 2.0 Start-ups are prevalent; not all of them can make it big, but AJ Vaynerchuk has found how to make it work. Along with his brother Gary (known for WineLibraryTV) and friends, AJ started PleaseDressMe.com. This website indexes tee shirt retailers all over the net, and makes it easy to find the shirt you are looking for. Shirts are tagged with descriptive words, and can be sorted by price. This is something truly exciting, since nothing like this has been done before; retailers such as Busted Tees , Threadless , and Snorg Tees have embraced this service, which already covers over 950 shirts.  The impressive part is that AJ is a senior at BU, and has already made his name synonymous with success in the depths of the internet. AJ sat down with me to talk about his website, his future, and his relationship with his brother Gary.

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