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The Tufts Daily
Where you read it first | Tuesday, November 28, 2023

Julieta Grané


A Super Bowl commercial’s window to medical privilege

Super Bowl LVII prompted a wide range of emotions. Rihanna’s spectacular halftime show sparked joy and amazement, from her fantastic backup dancers to her low-key pregnancy announcement. The Chiefs’ turn-around victory in the fourth quarter enthused some and crushed others. For me, one of the Super Bowl commercials caused confusion. From headlines like “Diabetes Patients at Risk From Rising Insulin Prices,” I have learned about crises the diabetic community face. Access to insulin is scarce, expensive and often not adequately covered by insurance. Stories of people rationing their insulin have often ended in grave illness and even death. Yet a Dexcom commercial featuring Nick Jonas highlighted a wildly different diabetic reality. By promoting technology that makes life simple for those living with the condition while neglecting to acknowledge the grim reality of so many with limited insulin access, the ad was an affront to marginalized communities and a gross display of medical privilege.

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