Dear Editors:
The recent backlash against bottled water simply doesn't hold water. Bottled water provides a convenient, healthy beverage that you can take everywhere you go, staying hydrated throughout the day. It's contributing to Americans drinking more water today - whether from a bottle or a tap - which is a good thing in our health-conscious, on-the-go society.
The most common forms of bottled water are spring and purified, with spring water coming from a natural underground source.
Purified water often begins with a municipal source but is much more than just tap water. This water is put through a rigorous purification process to remove impurities, such as salts and chlorides, and to create a fresh, consistent, high-quality taste.
Both waters are regulated by the FDA, which imposes standards for bottled water that are at least as stringent and protective of public health as those set by the EPA for public water systems. The bottom line is that bottled waters are great-tasting, healthy and safe.
As for the environment, critics often engage in hyperbole when it comes to the impact of bottled water. But our environmental impact is minimal, particularly compared to that of other industries, and constantly improving. Let's start with the fact that bottled water comes in 100 percent recyclable containers - how many products can make that claim?
Then, the hyperbolic oil figures activists cite for making plastic water bottles account for a miniscule 0.02 percent of America's oil consumption. And, plastic water bottles contribute only one-third of 1 percent to the municipal waste stream.
Nonetheless, our industry knows it can improve on its environmental footprint, which is why we are constantly working to reduce the material in our packaging, become more energy efficient and improve recycling rates. Our industry is also a founding member, along with the EPA, of the National Recycling Partnership dedicated to revitalizing recycling.
Let's face it, reducing our environmental impact by using less material and fewer resources is good for nature and for business.
Instead of demonizing a convenient, healthy product, it stands to reason that college campuses would be ideal locations to both practice and promote recycling. Most schools have recycling receptacles on campus, but if they don't, why not urge your college administrators to support recycling efforts?
That way, after enjoying a refreshing bottled water, students can simply drop the 100 percent recyclable container in a convenient recycling receptacle. You'll be doing something good for your health and for the environment.
There is no reason for students not to recycle all recyclable materials, including bottled water containers.
Sincerely,Kevin KeaneSenior Vice PresidentAmerican Beverage Association
