A winning wine business
November 16Bill Murphy never imagined when he graduated from Tufts in 1967 with an electrical engineering degree that he would end up in the California wine business. But with his wife Brenda, the couple has successfully turned what was a hobby -- growing a few Chardonnay vines in their backyard -- into the Clos La Chance Winery, an 85-acre vineyard in San Martin with a 60,000-case production facility. Murphy traveled to Tufts last week from his California home and spoke to two classes: Entrepreneurial Leadership and a class at the Gordon Institute. Once part of Silicon Valley, the Murphys now produce their own wine under the label Clos La Chance (Clos is a French word for the small fenced-in area encompassing a vineyard, and La Chance is Brenda's maiden name). They founded their winery in 1987 and in 1996, they established CK Vines, a vineyard maintenance and installation company which helps people like the Murphys start their own homegrown vineyards. Their clientele is extensive and includes people such as former figure skater Peggy Flemming. The Murphys expanded their vineyard in 1998 when the CordeValle Resort and Golf Club approached them about a partnership. They opened a hospitality center with a tasting room and banquet facility for weddings and corporate functions. Today, the Vineyard has become a family affair as both Murphy daughters also work for the company. Murphy did not foresee his winery success, let alone living in California. According to Murphy, he grew up in Lawrence, MA and had "never been west of Pittsfield [MA]." After graduating from Tufts, Murphy was assigned by the General Electric in Pittsfield to work in San Diego. Two years later, Murphy returned to school at San Diego State to get a degree in business marketing. "I started to realize I'm better with people than with things," he said about why he decided to go to graduate school for business, not engineering. While at business school, Murphy worked part-time at Hewlett Packard as an engineer, and remained with the company for 31 years, climbing the ranks to an executive management position. Although Murphy decided to go to business school, his engineering degree, as well as working for Hewlett Packard, was "if not required, extremely important." According to Murphy, his degree has been helpful throughout his entire career. An "[Engineering degree] has served me well to this day," he said, citing the analytical skills and the ability to assimilate data and draw conclusions he learned while at Tufts. When his backyard wine business became successful, Murphy left the high-tech world and began to concentrate on expanding his wine company. He sought the expert advice of Dr. Jim Wolpert, chair of the viticulture and enology department at UC Davis. As he is not traditionally a winemaker by trade, Murphy attributes his company's success to great people who he has hired. "It's true in any business -- in hiring people -- always hire people smarter than you are," he said. From his experience, Murphy suggests that students work first before attending graduate school. According to Murphy, delaying graduate school proved to be beneficial. Otherwise, he says, he may have gotten a degree in engineering instead of business. Murphy said that it is reasonable that students are often unsure about their future career plans. "When I graduated I had no idea either," he said. "When you're 20, 21, 22, I'm not sure how you'd know." Murphy encourages students to try all different things and not expect to always follow a traditional path. Life is not simply "ready, aim, fire. You may have to learn, aim, aim, and aim again," he said. "Find out what you're really interested in because you probably don't know." Murphy gives future Tufts alumni the same advice that he gave his daughters when they graduated from college -- what he calls his "passionate pitch:" "Find out what you're passionate about to make the next 40 years fun," he said.

