Tufts Tomorrow collects $609 million in donations
September 15The Tufts Tomorrow capital campaign concluded this June with an unprecedented yield of $609 million over seven years. The administration now seeks to examine the success of the University's largest-ever fundraising effort and evaluate future funding needs. The campaign, which exceeded its goal by $9 million, began in Nov.1995 under the administration of President Emeritus John DiBiaggio. Originally planned as a five-year effort to raise $400 million, the campaign met with early success and was extended two more years to raise another $200 million. Its primary goals were to strengthen the University's endowment, President Larry Bacow said, and to improve facilities, scholarships for undergraduates, and faculty chairs. Even after what is considered a hugely successful campaign, Tufts' endowment remains small relative to those of comparable schools. "We're disadvantaged in that our endowment does not match our aspirations," said Brian Lee, the vice president of development. "There's no question that our endowment is not sufficient to support us in ways that we might like." Today, Bacow said, "we are not a wealthy institution, but we are far from poor." Some of the success of Tufts Tomorrow, according to Lee, resulted from the economic boom of the late 1990s. "With the changing climate it's clear that we need to revisit and rethink our goals," he added. Of the $609 million raised, $223 million was earmarked for enlarging the endowment, $110 million was for renovation and new construction, $78 million went toward the Tufts Fund for current spending, and $198 million was allocated to restricted current uses. Restricted uses include $86 million for student financial aid, $55 million for endowed faculty chairs, and $81 million for other endowed programs. While the campaign received most of its private donations from former Tufts students, more than 133,000 donors contributed, which is more than the number of living alumni. The campaign also received donations from parents, friends of the University, corporations, and foundations. The 2002 campaign received 123 gifts of $1 million or more and set a new record of raising $92 million in one fiscal year. Tufts' endowment, which amounted to $193 million at the end of the previous capital campaign, is now worth $677 million. The fund's interest is used to finance university projects and cover expenses; the principal is never touched. The largest gift made to the campaign _ among the largest ever made to the University _ was an eight-figure sum for the naming of the Gerald J. and Dorothy R. Friedman School of Nutrition Science and Policy. Other products of the Tufts Tomorrow campaign include the Gantcher Family Sports and Convocation Center, Dowling Hall, the University College of Citizenship and Public Service, and the Jaharis Family Center for Biomedical Nutrition and Research. The Center, to be dedicated Nov. 1, will house medical and nutritional research on the Boston campus. Not until former President Jean Mayer was inaugurated in 1976 did Tufts seriously think about building an endowment. "The Tufts you see today is not the University of 30 years ago," Bacow said. "It was very much a regional institution and predominantly a commuter school. It looked to and relied upon tuition as the primary means of support." Mayer, who is credited with raising admissions standards and the overall academic quality of the University during his tenure, began the first capital campaign, which raised $140 million. The next campaign grossed $251 million. Tufts was not thinking big when it first began fundraising, Bacow said. Despite the initial delay, the University has secured over $1 billion from private sources in the past 25 years. Although the campaign surpassed fundraising goals for many purposes, particularly financial aid, Lee noted that donations for endowed faculty chairs were not as high as expected. Still, he said, Tufts Tomorrow funded 34 new chairs, more than double the number from the last two campaigns combined. To generate renewed support and meet potential donors, Bacow traveled to 22 cities last year to meet with alumni. He also spoke at alumni events on campus, at the Alumni Council, and at reunions. "A big priority last year was getting to know people," he said. "It's very difficult to ask people for support before you know them." Representatives from various groups, including the Office of Development, Alumni Relations, and Bacow's personal staff, determine his schedule and how to coordinate it with fundraising goals. "My job is a combination of trying to articulate priorities for the institution... generating the resources needed, and supporting the people who do that," Bacow said. "It's a full day." Tufts believes that it was efforts like these to give the University's fundraising a face which made the Tufts Tomorrow campaign so successful. "We work hard to make sure that the case for support is articulated by the person who can best be connected with the potential benefactor," Lee said. To accomplish this, faculty, senior officers, the Provost, and the President often travel to represent the University. One of the most significant benefits of the campaign, Bacow said, is encouraging future donations from people tied to the University. Lee agreed that alumni, especially recent graduates, are an important source of support. Almost half of Tufts' alumni graduated after1985, a group "we have not been especially effective in reaching," Lee said. The University has embarked on efforts to engage younger alumni in recent years, including electing graduating seniors to the alumni council and holding events such as senior dinners at the President's house to bring the class together. For Bacow and the Office of Development, the end of the campaign is a time to analyze the effort and hone in on future goals. "Now we will reassess University priorities and sharply articulate these priorities within the community and then to the public," Bacow said. His future goals include raising more money to support student and faculty initiatives. Bacow also hopes to raise awareness among students of the generosity and dedication of alumni. "People are recognizing that the University did not build itself," Bacow said. "What we see today are the contributions of those who came before us on this hill." Despite the accomplishments of the recent campaign, there is room for more funding growth. "Although the Tufts Tomorrow campaign was a tremendous success, it didn't begin to fulfill all the needs of the institution," Lee said. "It's clear that philanthropy will play an important role in helping fulfill" those needs. Although another capital campaign is not slated to begin soon, fundraising will continue in other ways. Annual fundraising and "expanding [the] base of support" will be priorities of the Office of Development, Lee said. "Our agenda is to continue to introduce President Bacow and his exciting vision for the future of tufts to more potential donors," he said. "His vision and his message are resonating with our donors, as evidenced by some of the gifts he's brought in since his arrival." In addition, the Office of Development has plans to introduce a new alumni and development information system in the near future. The system, which was recently authorized by the Board of Trustees, will replace the database system implemented in 1985

