Is fast fashion the new luxury?
By Annika Pillai | March 13PrettyLittleThing was once the face of fast fashion’s glitzy, in-your-face appeal, known for bodycon dresses, flashy patterns, cut-out tops and influencer endorsements –– particularly with the cast of Love Island. The brand represented a carefree, fun aesthetic focused on quick, trendy styles at rock-bottom prices.

















