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By the Numbers | Facebook's changing face

Last year, Facebook.com dropped a bombshell when it announced that all users would now be able to register for accounts on the site, even those who do not attend college, which allowed students to join Facebook before theire freshman year and meet future classmates online.

Since then, the site has undergone a string of changes including a new look, the addition of profile "applications" and the development of a new advertising service to help businesses target their ads to users based on the content of the users' profiles.

In this installment of "By the Numbers," the Daily looks at some of the information about Tufts students advertisers may find if Facebook's potential advertising plan is implemented, and at how the class of 2011 has used the newly opened Facebook so far.

14,007 Number of people in "Tufts" Facebook network

43 Percentage of Tufts Facebook network that identifies as female38 Percentage that identifies as male19 Percentage that does not list any gender

1 Rank of Coldplay on list of favorite music for members of Tufts Facebook network4 Rank of Guster, whose members graduated from Tufts1 Rank of "music" on list of most popular interests listed by Tufts users2 Rank of "reading" on list of interests

1 Rank of "Harry Potter" on list of Tufts users favorite books1 Rank of "Fight Club" on list of Tufts users favorite movies1 Rank of "Family Guy" on list of Tufts users favorite television shows

1375 Number of students in the class of 2011

352 Number of students in the group "Tufts 2011 Central," created by the Tufts orientation coordinators1,238 Number of people in the student-formed Facebook group "Tufts Class of 2011"

7184 Number of posts on wall of the group "Tufts Class of 2011"7167 Number of posts dated prior to August 29, when most freshmen moved in17 Number of posts since orientation began

701 Number of discussion topics hosted on the group's page689 Number of those discussion topics created prior to August 2911 Number of discussion topics created since the beginning of orientation

- Compiled by Matt Skibinski from Facebook.com and the Tufts Daily Archives