Louis Vuitton catwalk-crashing instigates change
By Alice Belaya | November 5An uninvited guest graced the Paris Fashion Week Louis Vuitton Show alongside the runway models on Oct. 5. Clad with a banner reading “Overconsumption = Extinction,” climate activist Marie Cohuet, 26, set the issue of the fashion industry's directly contributing to the contemporary climate crisis — quite literally — under the spotlight. The choice to target this label in particular can be explained by the affiliation with its parent organization, LVMH, the world’s largest luxury goods conglomerate. The corporation controls brands such as Celine, Fendi and Tiffany & Co., making its influence within the fashion section virtually incomparable. On her Twitter page, Cohuet described LVMH’s authority in the manufacturing of global fashion trends, and she indicted the corporation for perpetuating an inter-class "désir de surconsommer," or “desire to overconsume.”




















