Ad agencies embrace female empowerment as sales tactic
October 21Open up a magazine or flip on the television, and odds are you'll come across an ad that brands its product as "empowering," particularly for women. Dove's Campaign for Real Beauty displays women of all races, shapes and sizes showing off their natural, Dove-smooth bodies. Verizon Wireless's "Rule the Air" campaign touts that air, the particular medium of its service, "has no prejudice" against women. Even Victoria Secret's Very Sexy campaign markets female sexuality as a source of girl power.

