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Jonah Cowan


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The Intangibles: Magic to machinery — growing up as a fan

We were all once fans, captivated by what we believed to be magic. The mark of childhood is devotion to the magician — the athlete’s transformation into an idol, a deity, a hero to be defended unceasingly against criticism. This was me. Kobe Bryant was my hero. I named our German Shepherd puppy after him. The moment I learned that Kobe couldn’t be my idol marked the end of my childhood.

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The Intangibles: Selling the Integrity of the Sport

In 2014, NBA Commissioner Adam Silver advocated for the legalization of sports betting in a New York Times op-ed. His main argument was one similar to one made for cannabis legalization: “Sports betting should be brought out of the underground and into the sunlight where it can be appropriately monitored and regulated.” In that same op-ed, Silver stated, “one of my biggest responsibilities [as commissioner] is to protect the integrity of professional basketball.” It is clear Silver views his role as juggling the ideals of maximum profit and total sporting integrity.  

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The Intangibles: LaVar Ball and a parent’s ambition

LaVar Ball deserves credit for painstakingly molding his three sons, Lonzo, LiAngelo and LaMelo, into elite basketball players and celebrities from their earliest years. The three brothers became a sensation in 2016 at Chino Hills High School, and now two of them are established NBA players. The middle child is a rapper. But what happens when the manufacturing of children into elite athletes fails?

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The Intangibles: Kyrie Irving, rightfully misunderstood

Who is Kyrie Irving? My intention here is not to absolve Irving of responsibility, but rather to understand what led him towards anti-vaxxing and conspiratorial ideologies, and how he has evolved since then. I would like understand him as a person first, then analyze him specifically as a person desiring influence.

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The Intangibles: What Ben Simmons can teach us

Ben Simmons was one of the most talented basketball players of his generation. He was so talented that he sleepwalked to the first pick in the 2016 NBA draft off raw talent alone. He was so talented that he was an All-NBA Third Team Player in 2020. He was a genuinely elite NBA player.

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