Head in the Clouds

What is up with all the advertisements for medications? The advertising firms make these medications look so good, sweet like candy, promising so much. They show happy couples strolling along the beach, presumably talking about how great their medications are. They depict a beautiful woman running through a field of flowers, obviously contemplating how great her medication is, or surfing over that field while screaming allergy relief. They hire authoritative announcers to enunciate the futuristic names of the medications. I can picture voice-over artists lining up around the block for a chance to say, "Zyban," in just the right way.