Tok the Talk: The emergence of tradwives
By Annika Pillai | March 5“I chose the trad lifestyle because I believe that women have drifted far from our roots,” Estee Williams, a Tiktok creator and self-described “tradwife,” recently stated. Taken from the name “traditional wives,” “tradwives” are the latest Western aesthetic involving a subculture of women who believe in advocating for ‘traditional values.’


















