Micro-Trend of the Week: 'I'M SCREAMING'
By RaiAnn Bu | March 31In recent marketing and advertising trends, there has been a shift from high production value to an intentionally unpolished bid for authenticity. Ads have become sponsored hauls: an ordinary girl following the familiar template and vernacular of another haul video, seemingly devoid of a secondary motive to sell you a product, or a Twitter screenshot posted on Instagram captioned with “I’M DYING” or “THIS IS SO CUTE,” followed by pictures of some trendy piece of jewelry.In the caption is a much too convenient link to the item and a sheepish #ad hiding in the corner.











