Top recruiter: How the military uses entertainment as a recruiting tool
By Claire LeCates | November 17Many of those who settled into the red-cushioned seats at their go-to movie theaters in 2022, armed with buttered popcorn or slushies, would have been met with an ad for the U.S. Air Force between movie trailers for upcoming blockbusters. In came the droning of a fighter jet and a cinematic shot of it swooping around mountaintops and through arid plains spotted with cacti. The advertisement barely shows any faces under the helmets, possibly to encourage viewers to imagine themselves in the cockpit. The command to “aim high” lingers on the screen at the end of the ad, followed by the URL of the Air Force website.




