On 'Normal People' and literary blockbusters
By Andrés F. Arévalo | November 16Since the turn of the century, like every other entertainment industry, the literary publishing world has experienced drastic shifts towards massification. The appearance of mass publication, overexposure to advertisements and the ever-growing power of social media have redefined public preferences on books. Literary blockbusters — books that are “notably expensive, effective, successful, large, or extravagant,” per Merriam-Webster — have risen to prominence, with negative implications for the future of writing and literature.




















