Personalized pricing: The biggest scam that you’ve never heard of
By Monica Reilly | November 25At this point, many of us are fairly desensitized to media surveillance. We accept cookies on websites without a second thought, and rarely, if ever, read the fine print on how companies can use our data. In fact, our information is already being sold to companies in order to curate personalized ads based on our search history and website usage. In a media landscape full of data exploitation, it can be easy to lump in personalized pricing as just another way that our information is being sold, one that will not impact our day-to-day lives. However, personalized pricing poses a uniquely serious threat to our online selves.










