Depop made sustainable shopping consumerist
By Annika Pillai | September 18Depop was once imagined as the future of sustainable fashion. When it was founded in 2011, the resale platform offered itself as an antidote to fast fashion: a community marketplace where clothes that were already in circulation could be given a second life. Its design looked more like Instagram than eBay, and that was the point. Shopping on Depop felt less like scrolling through dusty thrift store racks in a Goodwill or Savers and more like browsing someone’s curated Pinterest board. For a generation raised primarily on social media, it offered a way to shop that felt authentic, personal and, most importantly, socially conscious.




















