Reading for pleasure shouldn’t mean reading to get off
By Sorsha Khitikian | September 22BookTok is difficult to describe. It is, in its earliest form, a forum that originated on TikTok for people to talk about books across social media. Now, though, BookTok has developed into the be-all and end-all of readership opinion. If a book is popular on BookTok, then it is virtually guaranteed to sell well; if BookTok doesn’t popularize it, then it’ll fade into the noise.


















