How protein became commodified
By Annika Pillai | November 20Protein is everywhere now — or at least, the word is. When you walk into a grocery store, it almost feels like half the aisle is trying to convince you that you’re one scoop away from collapsing from malnutrition. There’s protein cereal, protein pasta, protein donuts, protein Pop-Tarts, protein chips, protein soda and even protein water, which sounds like a product that shouldn’t exist. The implication is constant: without added effort, you’re probably falling short. Yet many doctors and nutritionists say the average American already consumes more than enough protein. So why is it suddenly everywhere?



















